3W to post new info site

A new “Wiki Style” information site will soon be available to 3W clients and customers. A 17 year accumulation of knowledge acquired from working the web…

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July 9 is ‘Internet Doomsday’ says FBI

July 9 is 'Internet Doomsday' says FBIA few weeks ago when Barb emailed me a URL with the note, “Have you heard about this?” The DNS Changer Malware seemed incomprehensible in the enormity of the original problem, but also seemed close to being under control. The Bureau’s Internet SWAT team had been able to head-off the original March 8 detonation date and have published the DNS Changer Check-up site on the web to allow citizens to check their computers for the virus. If a computer is found to be infected, indicated by a red screen, the owner is directed where to go and what to do to be rid of the viscious malware.

The FBI , worried about its budget, announced a few days ago that the taskforce keeping the DNS Changer Virus at bay, was costing them several tens of thousands per month. In an effort to not spend their whole budget on one Internet issue, the program will be pulling the plug on July 9 Read More »

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Ready. Set. Connect! Social Media Training: One to One or One to Many

Social Media ConsultingAnd now a message from our sponsor:
Are you a marketing or advertising professional who needs to get up-to-speed on social media? Does your company need monthly or quarterly personalized social media training? Does your company’s board of directors need a crash course on the importance of social media?

3W’s Barbara Luhring offers engaging social media training for you or your organization. She has created personalized training for university students; service professionals; boards of directors and individuals. And she can help you too.

Contact Barbara today and discover how social media can help your bottom line.
Call 920-246-7234 or email barb@3wdesign.com

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Need An Online (educational) Distraction? Try TED.

Brain by BB Luhring 1/2/12It’s not like any of us really need more online distractions but I’m going to share my favorite anyhow. Three simple letters – TED. TED stands for “Technology Entertainment Design” and was planned as a one time conference in 1984. The conference grew in popularity and emphasized the design and technology aspects with a heavy dose of Silicon Valley celebs.

Since 2006, TED conferences, which now take place all over the world are taped and available FREE for online viewing. TED is one of my very favorite 12 to 25 minute distractions on the Web. Everytime I watch a TED video I learn something I never knew or learn MORE about something I thought I knew a lot about.

My favorite TED category (I assume I am not alone!) is “Jaw Dropping.” And while the largest percentage of presenters are male, women are well represented. Below are a few of my favorites. But don’t rely on my recommendations. Visit TED.com and find your own favorites!

Isabel Behncke:Evolution’s gift of play, from bonobo apes to humans

2011 Google Science Fair Winners – Teen-age Girl Scientists

Julie Sweeney on letting go of God

Check out TED once and you’ll have a new Online distraction too!

 

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Consumers Not Yet Feeling QR Code Love

qr_code_bbluhring

Great article in AdAge Digital on QR (Quick Response) Codes and the lag time in consumer use. From the article by Kunur Patel published yesterday:

…in practice, while QR codes are affixed to everything from rental cars to Bratz dolls, only 5% of Americans who own mobile phones actually used the 2-D barcodes in the three months ending July 2011, according to Forrester Research. And those 14 million early adopters tended to be young, affluent and male.

Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan them. Two, there’s little uniformity among the apps required to read them. Last, some who have tried the technology were dissuaded by codes that offer little useful information or simply redirect the user to the company’s website.

None of this deters marketers, who seem to be slapping the codes on products for all age groups and demographics. Read More »

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Dreaming Up My Killer App in 2012

Barbara Luhring 2012

The impending 2012 IPO of Facebook keeps the dream alive for every tech entrepreneur slaving away developing killer apps fueled by large doses of caffeine and sugar. The dream is that anyone can launch a start-up from a dorm room – (okay…it was a Harvard dorm room) – that could be worth $100 billion in 8 short years.

Or maybe your dream is a bit more scaled down. In your dream the killer app you developed and tweaked to perfection in the middle of the night while your kids are asleep becomes THE top seller in the Android Market.

Dreams like these exist because optimism is contagious even in the midst of the deepest recession since the Depression. (Which in and of itself can CAUSE depression.) And despite the dreary economy, the technology consumer responds overwhelmingly when a useful Read More »

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2012 Predictions from CNET: SOPA opponents may go nuclear and more!

Image from the cnet.com article featured below

From a December 29, 2011 article by Declan McCullagh of cnet.com:

The Internet’s most popular destinations, including eBay, Google, Facebook, and Twitter seem to view Hollywood-backed copyright legislation as an existential threat.

It was Google co-founder Sergey Brin who warned that the Stop Online Piracy Act and the Protect IP Act “would put us on a par with the most oppressive nations in the world.” Craigslist founder Craig Newmark, Twitter co-founders Jack Dorsey and Biz Stone, and LinkedIn co-founder Reid Hoffman argue that the bills give the Feds unacceptable “power to censor the Web.”

So what are the titans of the Web considering:

When the home pages of Google.com, Amazon.com, Facebook.com, and their Internet allies simultaneously turn black with anti-censorship warnings that ask users to contact politicians about a vote in the U.S. Congress the next day on SOPA, you’ll know they’re finally serious.

True, it would be the political equivalent of a nuclear Read More »

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Did You Know Immigration and Customs Enforcement Can Seize Your URL?

On the Media had an enlightening story on NPR this morning about the power vested in ICE (Immigration and Customs Enforcement) and a new program they are  undertaking to enforce American copyright laws on the Web. From the blogpost about the audio story:

dajaz1.com, a hip-hop website, was originally seized by the government in November of last year, because the government claimed that it frequently shared unauthorized copyrighted material. However, the owner of the website, who goes by the moniker Splash, shared emails with the New York Times which showed that songs he posted were given to him by record companies for promotional purposes.

When the website tried legal channels to get the website back Read More »

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The Coming Tech War of 2012

The coming tech war of 2012

Fast Company’s Farhad Manjoo had a great cover story in the October 19, 2011 issue about the coming battle for supremacy between Apple, Facebook, Google and Amazon. The mega success all these companies experienced in their own niches has left them cash rich and they are now pivoting to take on each other.

Manjoo offers 4 different scenarios in which each company would be declared the winner of the Tech War. In fact Fast Company offered 4 different covers to declare each a winner. We get two subscriptions and we ended up with the covers declaring Facebook and Apple the winners respectively, personified in the images of Mark Zuckerberg and Steve Jobs.. Read More »

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Server Migration Olympics

To all of our clients,

On Tuesday, November 15 we were notified by the provider that houses our website servers that as of Saturday, November 19, our servers would be turned off and physically transported (along with a semi of other servers) 200 miles to a new location. They promised to get everything back up and running by Monday. Recently however, we found this provider service in drastic decline and could not be sure that they would keep the promised reconnection deadline of Monday. In addition, servers should not have to be physically transported when the migration can be done “in the cloud” thanks to the power of broadband. The message we received Tuesday kicked a planned website migration process into high gear. Read More »

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